Designing for Recyclability

“This Kraft Heinz project is a powerful example of environmental stewardship, reducing use of virgin materials by choosing roofing material made of recycled flexible plastic packaging. Working with recyclers, they’ve provided a model for addressing expectations for full life-cycle management of plastic while using an efficient, low-cost package for consumer product protection.”

— Susan Graff (Vice President, Resource Recycling Systems; MRFF Research Director)

Kraft Heinz is a member of the Association of Plastic Recyclers (APR), the international trade association representing the plastics recycling industry, leveraging the APR Design® Guide for Plastics Recyclability to help design recyclable plastic packaging. Additionally, Kraft Heinz is a member of the Sustainable Packaging Coalition (SPC), a membership-based collaborative that believes in the power of industry to make packaging more sustainable. The SPC works to make packaging that is good for people and the environment, in support of its mission to “bring packaging sustainability stakeholders together to catalyze actionable improvements to packaging systems and lend an authoritative voice on issues related to packaging sustainability.”

In the UK, Kraft Heinz is a member of the UK Plastics Pact, aiming to create a circular economy for plastics. Kraft Heinz has been a member of the How2Recycle label program since 2016, using its standardized on-pack recycling guide to inform consumers on packaging recycling. During the reporting period, we expanded our How2Recycle labels to many of our iconic global brands, as well as smaller product launches, including select Jell-O, Jet-Puffed Marshmallows, and Kool-Aid Jammers products, for example.

In the U.K., Kraft Heinz participates in the On-Pack Recycling Label (OPRL) program, which delivers simple recycling messaging on retailer and brand packaging to help consumers recycle more accurately and more often. The OPRL label appears on several Kraft Heinz products in the region, including Heinz Beanz, Heinz Spaghetti and Heinz Soup products.

Flexible Packaging Recycled into Roofing Material

In 2020, Kraft Heinz completed a pilot project to demonstrate the use of roof board made from recycled flexible packaging. The test was made possible by the Company’s participation in Materials Recovery For the Future (MRFF), a non-profit research collaborative that set out to determine the technical and economic feasibility to collect, sort, bale and recycle flexible plastic packaging.

The project installed roofing material made from post-consumer flexible plastic into two Kraft Heinz manufacturing plants, in Beaver Dam, Wisconsin and in Holland, Michigan. The materials were installed late in the year and comprised of 4’ X 8’ boards, with 94 percent of each board made of post-consumer recycled plastic and fiber.

Global Plastics Industry Partnerships and Collaborations

At Kraft Heinz, we believe that collaboration is the backbone of driving ESG progress. Many of our internal subject matter experts within the organization take on leadership roles in global, industry-wide coalitions to drive circularity across the packaging value chain.

Kraft Heinz has been a member of the How2Recycle label program since 2016, using its standardized on-pack recycling guide to inform consumers on packaging recycling. During the reporting period, we expanded our How2Recycle labels to many of our iconic global brands, as well as smaller product launches, such that they now appear on the Back to Nature Macaroni and Cheese products, Capri-Sun beverages and Cracker Barrel Macaroni and Cheese products for example.

In the UK, Kraft Heinz participates in the On-Pack Recycling Label (OPRL) program, which delivers simple recycling messaging on retailer and brand packaging to help consumers recycle more accurately and more often. The OPRL label appears on several Kraft Heinz products in the region, including Heinz Beanz, Heinz Spaghetti and Heinz Soup products.